Sits on the Dubai Creek in Al Kheeran, connected to the Festival City residential and hotel development. The waterfront promenade is genuinely pleasant — restaurants facing the Creek, a view of the old city on the far bank, boats passing.
IKEA is the de facto anchor. A significant portion of visitors are there specifically for IKEA and treat the rest of the mall as something that happens on the way. This is not a criticism — IKEA draws a crowd that stays for lunch, and the complex is well set up for it.
The IMAGINE show — a water, light, and laser projection on the Creek-facing façade — runs nightly. Worth seeing once, genuinely impressive in scale.