Founded in 2002 by Hussain Sajwani. DAMAC became known for branded luxury residences — Versace, Cavalli, Just Cavalli, Trump, Paramount — and for an advertising presence that is impossible to miss in any city where wealthy buyers exist. Billboard, magazine, airport lounge: DAMAC is there.

Projects concentrate in Business Bay, DAMAC Hills, and across Dubai, with a growing international portfolio. The actual product sits in the mid-to-upper range; the branding consistently implies something more extreme than the delivery. The company went public, was privatised, and relisted — a trajectory that mirrors its founder's own public profile.