Opens every adhan. Said in every unit of Muslim prayer. Used to express awe, gratitude, and disbelief — not only in religious contexts but whenever something overwhelms language. In Dubai you hear it when someone sees the Burj at night for the first time, when a car cuts across four lanes and doesn't crash, when news arrives that's hard to process.
In the West, decades of news coverage stripped it to a single association. Here it means what it has always meant.